Let’s say you’ve decided to create a website for your business to help find new customers. You’ve done your research. You’ve purchased web hosting with Yahoo Small Business, and created the structure of the site. You’ve even created some content, filled in your contact information, and completed your site. Now you need to get the word out about your business’ web site. You can accomplish this several ways: email marketing, direct mail marketing, and social media marketing. When you put a marketing plan together, include email marketing and social media marketing and use them together. While social media marketing gets you soft leads and generates interest in your brand, email marketing is more direct. While both are helpful in aiding your small business site’s growth, social media will add some extra leverage.
1. The Set Up
Set up a business page in the business’s name on social media sites. Keep the account separate from your personal account. The account should be only for business and any postings on the account should be professional. Some personal postings, even if you think they are harmless, could turn off business. By all means, link to your business web site, blog and other professional social media sites.
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2. Make Some Noise
Create a “buzz” about your new social media page. Include information relevant to your products or services of offer a freebie of some sort to draw people to the page. Make sure what you do is something that people will talk about. If they talk about it, they will share it. Sharing, reposting and retweeting brings your content to more people than you can reach yourself.
Sharing helps build relationships. If people can feel a connection with your business because you personalize it and respond to comments and questions, you’ll get more “shares” and will build more relationships. The more you share information, the more others will share yours, so make it interesting, as your business name is attached to it. It should show off your products or services while at the same time, be informational, not just marketing text.
4. Winning Combination
Combine email marketing and social media marketing. Post links to your web site on your social media page. You can either have a link to a newsletter on the web site, or you can post links to your newsletter or coupons on your social media page. If you have a separate page about your newsletter, post links to the main page and the newsletter sign-up page.
5. Don’t just share your information
If you find something interesting on any of the social media sites, especially something that is connected to your business services or products. It could get you link backs or could generate conversation on your page, which may be share worthy. Share worthy comments on your page brings more people to your page, and ultimately, to your web site.
When you email people on your email list, don’t forget to tell them about happenings on your social media sites. Set things up on Twitter, Google+, Facebook and LinkedIn. Make sure you link your profiles on all of your social media sites and look into web hosting to ramp up your experience on Twitter, LinkedIn and Facebook.